Digital platforms, user
experience & eCommerce
From the first click to the final checkout, a visitor is becoming a customer. EGS builds what they see, and what makes them stay.
EGS designs and develops digital experiences that engage users and drive outcomes: full websites, online stores, donation experiences, and the audience research and personas behind them — built and run in production for clients like the National Police Defense Foundation and the Orange County Youth Football League.
User-Centered Design
Built around the needs, goals, and behaviors of real users.
Information Architecture
Clear, intuitive structure that helps users find what they need.
eCommerce & Donations
Secure, seamless commerce experiences that inspire action.
Digital Advertising
Managed campaigns across Google and Meta that bring the right people to your platforms.
SEO & Visibility
Helping users find the right information at the right time.
Accessibility
Inclusive design that meets modern accessibility standards.
Featured engagements
AVANTI CHANNEL
Email marketing for a streaming network on Roku, Fire TV, Apple TV, and mobile: EGS plans and runs campaigns in MailChimp, from audience acquisition and segmentation to template design, referral tracking, and conversion measurement.
PI HEADQUARTERS GROUP
A traditional private investigation practice brought into the digital age: EGS built the firm's new web presence on a customized platform and brought it live.
FEATURED INITIATIVE
User research & journey mapping, in practice
Persona development and user journey mapping guided the redesign of npdf.org and donations.npdf.org for the National Police Defense Foundation — making sure the right information and experiences reached the right audiences.
Mark
Federal Agent
Seeking legal protection, mental health resources, and professional support.
Goals: Access resources, stay informed, protect his career.
Linda
Community Supporter
Interested in community programs and ways to support law enforcement.
Goals: Give back, support youth programs, stay informed.
David
Police Officer
Needs legal support, mental health resources, and career protection.
Goals: Get help when needed, understand benefits.
Emily
Advocate
Engages through social media and supports causes she believes in.
Goals: Raise awareness, support officers, make an impact.
John
Retired Captain
Values member benefits, legal resources, and staying connected.
Goals: Stay informed, use benefits, give back.
THE USER JOURNEY
Awareness
Discovers NPDF through search, social media, or community connection.
Consideration
Explores website content, reviews resources, understands the cause.
Decision
Joins, donates, or purchases merchandise.
Engagement
Receives updates, uses resources, participates in programs and events.
Advocacy
Shares their support, encourages others to get involved.
eCommerce & Donation Experiences
Secure Payments
Industry-leading security and trust.
Multiple Giving Options
One-time or recurring donations.
Membership Commerce
Seamless membership signup and renewal.
Merchandise Store
Branded products that fund the work.
What we learned
Know Your Audience
Understanding users leads to better experiences and stronger engagement.
Map the Journey
Journey mapping reveals opportunities to reduce friction and improve conversions.
Focus on Clarity
Clear navigation and messaging build trust and drive action.
Measure & Improve
Data and feedback guide continuous optimization and better results.
Purpose Drives Engagement
When users connect with your cause, they give again and bring others.
Related experience
Membership & Nonprofit Technology
Member management, CRM, donations, and the systems mission-driven orgs run on.
View Experience →Cloud Infrastructure & Modernization
Microsoft 365, SharePoint, and the cloud environments behind the experience.
View Experience →Trading Operations & Financial Systems
Risk, execution, and platform operations for financial environments.
View Experience →Gaming, Community & Engagement
Gamified platforms, live trading games, and engagement at scale.
View Experience →Common questions
One question we hear a lot
Can you run a platform for a sports league?
We already do. The Orange County Youth Football League runs on systems EGS built and operates: the league website, game scheduling across its member towns, standings, and communications. When Mathematica ran a CDC-funded youth football concussion study across the league's teams, EGS handled the field side: sensor mouthguard operations, device troubleshooting, and the data reporting the researchers depended on. A league that size touches registration, scheduling, and communication for every family in it. If we can run a full football league, we can confidently support most nonprofit leagues.